There are numerous considerations when choosing corporate gifts—the theme, brand image and budget, to name a few. But often overlooked is the local etiquette.

The best corporate gifts are the ones that your recipients will use daily

If the aim of your corporate gifts campaign is to keep your name in the minds of your customers, choose items that you think will get daily use. Some good examples are bags, mugs, useful desk gadgets such as powerbanks or mobile telephone holders and writing materials.

Consider your goal when choosing corporate gifts and make them relevant to your event

There’s always a reason for giving a gift and that reason will help dictate the items that you choose to give. If your intent in giving the gifts is to increase the brand recognition of your company then you should choose something that is associated with your business to help further the association in the minds of your customers.

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